Case Study / CRM · Connected integrations
NSM Customer Relationship Management App
A CRM integration workspace designed to connect website enquiries, customer records, and NSM’s wider operational systems.
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Development project
The focus
Organising customer information and integration activity while preserving the boundaries between CRM, project operations, and the client portal.
The project scope
- Connected-app registry and activity logs
- WordPress Elementor form intake and field mapping
- Contact deduplication and company matching
- Integration notifications and review workflows
The application
The integration brief defines a route from website enquiries to CRM contact activity, with connection health and review states. Individual integrations require configuration and verification before use.
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