Case Study / Local marketing · Operational dashboards
NSM Local Marketing Hub
A local marketing workspace covering business records, customers, jobs, review requests, and manual listing and citation management.
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Development project
The focus
Bringing local marketing records and follow-up workflows into a shared workspace for agency staff and client organisations.
The project scope
- Master business records and location management
- Customer, job, and review-request workflows
- Manual listing checks, citations, health and coverage reporting
- Role-based dashboards, alerts, and activity history
The application
The documented Phase 1 scope connects operational records with review-request and listing-management workflows. The latest brief describes pilot preparation; it does not establish a completed production release.
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